StartJG Creates New Brand Identity for Gulf Finance
Gulf Finance is a UAE-based provider of growth finance for SME and micro businesses. The Company is head-quartered in Dubai with offices in Abu Dhabi and Sharjah, while its sister company, Gulf Finance Saudi Arabia, has offices in Jeddah and Riyadh.
Given the importance of the SME sector to the economies of the region, there is increasing competition in the SME financing space. In order to differentiate itself, Gulf Finance felt it needed to develop a more “compelling” brand positioning that would set it apart from competitors, increase awareness, and drive brand consideration and preference.
Global branding agency StartJG was therefore commissioned by Gulf Finance to assist with its market development plans and internal transformation process.
“The new brand positioning, ‘Small Business is our Business’, speaks to the core of the brand, as Gulf Finance is a growing business itself. With the new positioning, Gulf Finance aims to deliver an outstanding service through intrinsic customer understanding, and simpler, quicker and innovative financing solutions,” explains a spokesperson from StartJG.
The agency developed a new visual identity and executed this across all marketing and communication collateral. Work began in February 2013, with the identity unveiling and new branch launch taking place this past month in 2015.