Greenspace Creates Identity and Website for WilkinsonEyre
London-based agency Greenspace has designed the new brand identity and website for prominent architectural practice, WilkinsonEyre.
The latter’s portfolio of projects includes the Guangzhou International Finance Center, the Mary Rose Museum in Portsmouth, the New Bodleian Library for the University of Oxford and the London 2012 Basketball Arena.
Greenspace says it conducted interviews and analysis with the practice management, employees and partners, as well as previous and current clients. Insights collated from this process and a social-media audit, are said to have inspired the digital strategy and creative direction for the new brand identity and website
For the new brand identity, Greenspace has designed a wordmark and brand guidelines for its use across all communications, adopting what it calls a “pure, modernist approach”.
As well as an all new responsive website, Greenspace also commissioned new portrait and workplace photography from Simon Ellis and directed the brand film, ‘WE are WilkinsonEyre’ with filmmaker Max Cutting. Further film content is also said to be in development.