Luxury French clothing label Balmain has unveiled a new logo design as part of a rebranding program – the first in the company’s nearly 80-year history. “Having been the Creative Director of this house for eight years, I’m not about to tear down traditions or break rules simply for the sake of breaking them,” said […]
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Italian coachbuilder Pininfarina has announced that its first ever car will be called the “Battista”. Named after Battista ‘Pinin’ Farina, who founded the world famous car design studio in 1930, the all-electric hypercar will be designed and hand-built under the watch of Paulo Pininfarina, Battista’s grandson and current Pininfarina chairman. Although a Fiat car was sold […]
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Chinese business conglomerate the Nenking Group has unveiled the name of its Overwatch League team – the Guangzhou Charge. The latter, which will represent a home region that encompasses the Guangdong-Hong-Kong Macau Greater Bay Area, will compete in the Pacific Division of the Overwatch League starting in the 2019 season. “We are the first eSports […]
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Branding consultancy Pentagram has created the new identity for online luxury fashion retailer, Mytheresa. Although the Munich-headquartered business has a history stretching back over 30 years, it presently conducts most of its business through a website that it launched back in 2006. The designers at Pentagram say the refreshed identity aims to bring “simplicity and […]
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French carmaker Renault has announced a change in name for its Formula One team ahead of the motorsport event’s 2019 season. The switch in moniker – from “Renault Sport Formula One” to “Renault F1 Team” – will also be accompanied by a new logo that is claimed to be both “more compact and more readable” […]
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East London design studio BTL Brands has created the new identity for RepHike, an up-and-coming start-up focused on the burgeoning field of influencer marketing. Based in Buffalo, New York, and describing itself as “a micro-influencer discovery and analytics platform”, the business helps brands find and collaborate with “inspiring people” on platforms such as Instagram. The […]
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London-based design consultancy Pemberton & Whitefoord LLP has rebranded itself in an effort to deliver what it says is “an invigorated and modernised identity”. The company, also known as P&W, has over three decades of experience in the retail sector focusing on brand development as well as packaging design. Noteworthy clients include the likes of Tesco, […]
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