Lippincott Celebrates 75 Years of Historic Logo Design

When J. Gordon Lippincott, an engineer by training, joined forces in 1943 with Walter Margulies, an architect, the now-famous duo’s vision was to make their mark through experience and product design. Together they designed hotel restaurants, changed the silhouette of typewriters, crafted the interior of the U.S. Navy’s first nuclear submarine and architected the famous […]
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Ice Cream Brand Yorica! Given New Look by Brandon

Design consultancy Brandon has refreshed the logo and identity for London ‘free-from’ ice-cream parlour, Yorica! The business, which first opened in 2016 selling ice-creams that are claimed to be free from all 14 major allergens, has recently made the shift from gelateria into the supermarket retail trade. “Yorica! has a very distinctive 1960s-inspired free-spirit identity […]
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PB Creative Imagines New Disruptive UK Dairy Brand

Design agency PB Creative has developed a new brand concept for a range of dairy products as part of this year’s Dairymen Supplement Creative Challenge, an annual competition organised by British magazine The Grocer. The latter challenged PB Creative to come up with a new idea for a range of ‘artisanal’ dairy products that would […]
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Aussie Rugby Team Melbourne Storm Reveals New Logo

Australian rugby league team Melbourne Storm has unveiled a new logo ahead of the 2019 season. Created in collaboration with branding agency WiteKite, the new design is being described as an “evolution” of what is a 20-year old brandmark. As such, the refreshed logo retains the team’s trademark purple colour as well as the club’s […]
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Pentagram Creates Pixelated Logo for Fintech Company, Droit

Pentagram has created the new logo and branding for global financial technology company, Droit. The refreshed identity, which also encompasses messaging, tone of voice, and website design, aims to capture the dynamic aspect of Driot’s main product platform, namely, Droit Adept. The latter is described as a real-time trade compliance engine for the financial markets […]
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Mr Kipling Gets Redesigned by Robot Food

Leeds-based branding agency Robot Food has tweaked the logo and packaging for cake manufacturer, Mr Kipling. Although a household name in the UK as a result of its famous “exceedingly good cakes” television adverts, Mr Kipling is relatively unknown internationally. “It was clear there was a great opportunity in both the US and Australia for […]
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Hulsbosch Rebrands Melbourne IT to ARQ Group

Design agency Hulsbosch has rebranded Melbourne IT to ARQ Group – claimed to be Australia’s leading digital provider and a global leader in domains and hosting. The company was originally established in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the internet. The […]
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