Personal Identity: Ayoob Ullah
Ayoob Ullah is a freelance graphic designer from Vancouver, British Columbia in Canada. Formed from the initials of his name, the acronym Au represents his personal brand identity.
The overarching theme of the logo is the famous Golden Ratio. Ayoob has constructed and devised his design using the precise mathematical proportions of the “divine section”.
The choice of gold colour is further intended to correspond with and illustrate the designer’s skills and work ethics.