SomeOne Creates Identity for Mobile Banking Brand, ‘Zapp’
SomeOne has created the brand and visual identity for Zapp – a new mobile payment system owned and developed by payments company VocaLink.
Zapp enables people to make real-time payments using their mobile phones without having to share account information with third parties, which is said to make it more secure.
“The brand world centres around the ‘Tingle’, a graphic representation of the feeling you get when things just work, when they go your way – the sensation you feel when annoying things just simply get out of the way,” explain the designers.
SomeOne design director Karl Randall adds, “the development of a ‘Brand World’ with the ‘Tingle’ effect at its heart, has meant that all of our communications and branded moments feel coherent, connected and relevant, without simply putting a logo on everything – the true test of a digital brand that is pushing the boundaries of mobile payment.”
The London-based agency has been working alongside SomeOne/Else who are developing the UI and product delivery and VCCP who are creating advertising and communications.