Brand Union Creates New Look for Charity, ‘The Parent House’

London-based agency Brand Union has rebranded The Parent House, a small charity headquartered in Islington that aims to reduce child poverty in the borough by empowering parents through education. The charity hopes the new visual identity and positioning will help increase its visibility and appeal to new funders. “The inspiration was to remedy a cluttered, […]
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Interbrand Creates Identity for LATAM Airline

LATAM Airlines Group bosses have announced the new LATAM brand, result of the union between LAN and TAM airlines. The company says the new brand is a result of almost two years of work with brand consultancy Interbrand, in its Sao Paulo, Santiago and Madrid offices. The new name “LATAM” is formed by a hybrid […]
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Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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SmartHeart Rebrands Construction Company, ‘Monolitholding’

Moscow-based creative agency SmartHeart has created the new logo, strategy and brand-positioning for construction firm Monolitholding. From Krasnoyarsk in Russia, Monolitholding is said to be one of the region’s leading construction companies. Established in 1989 as an outfit engaged principally in the business of developing residential complexes, it currently conducts business operations in areas including […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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d.studio Brands New Magazine Marketing Body, ‘Magnetic’

d.studio has created branding and advertising for Magnetic, the new marketing body for magazines in the UK. “The name and brand identity was built on the idea of ‘the power of attraction’, which is an intrinsic quality of magazines and reflects their ability to attract highly engaged people bound by a common interest,” explain the […]
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Jordan Amer Designs Identity for Semaphore London

This past week, a former PR director and business director from Mother launched what they are calling a “new kind” of communications agency. Newly founded Semaphore London says it will aim to blend PR strategy with the content capabilities of an ad agency. Founding partner Liam Fay-Fright was formerly the director of communications at Mother […]
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