In a grand launch event at Ferrari World, Abu Dhabi, Miral has unveiled the new brand identity for destination Yas Island, designed in collaboration with Start. Miral, which is the main organisation responsible for creating and managing destinations in Abu Dhabi, says it engaged Start to help “bring the spirit of Yas Island to life”, on both […]
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The Bahrain Association of Banks (BAB) has unveiled a new brand positioning and identity, created by global brand consultancy Industry. The identity review was commissioned to define a clear position for the BAB under a new brand identity, in order to attract new members from across the Bahraini financial services sector. Industry says it carried […]
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Global design consultancies Lippincott and Frog have co-created Jawwy, a new mobile service from the Saudi Telecommunications Company, the state telco in Saudi Arabia and the largest such company in the Middle East. Lippincott were involved in everything from brand strategy, logo and packaging. Jawwy, which is Saudi colloquial for “my way”, has been developed […]
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Global brand strategy, design and experience firm Siegel+Gale has revealed the completion of a refreshed brand platform and visual identity for Bahrain Petroleum Company, Bapco, which is said to be the regional oil and gas leader. Siegel+Gale says it was tasked with redefining the Bapco brand story to highlight the company’s contribution to the national […]
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The official logo for Dubai Expo 2020 has been unveiled by Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the United Arab Emirates, and ruler of Dubai. The logo was the result of an international design contest, with Valerii Ilnitski from Moldova eventually beating off 18,997 other entrants with his design. Composed of three […]
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Gulf Finance is a UAE-based provider of growth finance for SME and micro businesses. The Company is head-quartered in Dubai with offices in Abu Dhabi and Sharjah, while its sister company, Gulf Finance Saudi Arabia, has offices in Jeddah and Riyadh. Given the importance of the SME sector to the economies of the region, there […]
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Habibis is an Arabic-Mexican fusion taqueria located in San Pedro Garza García, a city enriched by the culinary arts of its third generation Arab immigrants. Previously a humble taco stand, Habibis approached Mexican branding consultancy Anagrama with the task of creating an identity that would communicate the foods’ mixed background and quality without losing its […]
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