Brandimage Designs New Loyalty Cards for Europcar

European vehicle hire company Europcar is extending its loyalty program by launching a new “Elite VIP” category to reward its most loyal customers. Global branding consultancy Brandimage was engaged to design and develop Europcar’s new territorial codes. To achieve the objective of a more status-oriented expression, the agency created a new graphic range that highlights […]
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Fishburn Rebrands the Cambridge Literary Festival

The Cambridge Literary Festival, a charity that organises events in Cambridge celebrating the power of words, is to launch a new identity at their up and coming spring festival. Previously called the Cambridge Wordfest, global communications agency Fishburn was tasked to create a new name and visual identity that would attract major sponsors, raise their […]
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Barbour and Land Rover Launch New Fashion Brand

Barbour and Land Rover have announced their first clothing collaboration for Autumn Winter ‘14. This is the first time that the two brands have officially collaborated. The result is a range of men’s and women’s apparel collaboratively designed and developed by two British brands forming: ‘Barbour for Land Rover’ collection. Said to be inspired by […]
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Branding and Identity Design for ‘AIRLANDER’ Airship

Said to be the world’s longest aircraft, the AIRLANDER is a helium-powered “hybrid air vehicle” that was originally designed and developed for the US military. However, as a result of certain budget cuts, the project was subsequently brought back to the UK by Milton Keynes-based Hybrid Air Vehicles (HAV), where it is now being adapted […]
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BLACK+DECKER Launches New Brand Identity

BLACK+DECKER has introduced a new global brand identity for its consumer branded power tools, outdoor power equipment, and home products. The new identity aims to modernise one of the most recognisable brands in the world. Global brand strategy and design consultancy Lippincott was brought in to help create a design that would encapsulate and distill […]
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Identity Design for Interior Architecture Studio, ‘Atelier Rennais’

Emerging French interior design studio Atelier Rennais was founded and is run by designers Clementine Commereuc and Hugues Pelhate. With specialist backgrounds in interior architecture and environmental design, the two young architects launched the practice back in 2012. Parisian based designer Vivien Bertin was commissioned to develop a corporate identity and associated communication materials, including […]
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Branding and Identity Design for Fashion Purveyor, ‘Troupe’

Troupe is a soon-to-be-launched fashion e-tailor that describes itself as a “hybrid between an independent editorial platform and a diligently-curated fashion boutique”. The objective for the newly founded business will be to identify and promote the latest trends in global high-end street fashion, while simultaneously producing a range of fashion wear to be sold through […]
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