Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Port of Houston Authority Rebrands as Port Houston

The Port of Houston Authority will now be marketed as Port Houston, with the adoption of a new brand and logo design. For over a 100 years, the port has owned and operated the public wharves and terminals of the Port of Houston – said to be the USA’s largest port for foreign waterborne tonnage […]
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Caragh Chocolates Get New Branding by Distil Studio

Distil Studio have created the new logo and packaging design for Caragh Chocolates, a business that has been based on the island of Sark for over 20 years. The smallest of the Channel Islands, Sark is a place where cars aren’t allowed, so people travel around by bicycle or indeed horse and carriage. The new […]
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World Sailing Reveals New Logo Design

The global governing body for sailing has unveiled a new logo design as part of a revised “strategic positioning” that aims to create a “fresh and modern brand identity”. The latest development comes after World Sailing renamed itself from its previous incarnation – the International Sailing Federation (ISAF) – at the end of last year […]
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WOW Yachts Rebrands as REVL Yachts

American yacht manufacturer WOW Yachts has rebranded as REVL Yachts. Owner Claudia Potamkin and captain Sandra Yawn say the name celebrates the spirit of “Iconic Americana”. “Inspired by the small cities, port towns, marinas and waterways that Potamkin and Yawn have cruised during their ‘Global Oceans, Inc.’ years of chartering, they decided they wanted to […]
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Logo for 2016 NATO Warsaw Summit Unveiled

Secretary General Jens Stoltenberg, together with Polish Foreign Minister Witold Waszczykowski have this week unveiled the official logo for the NATO summit in Warsaw which will take place on 8-9 July next year. The design, unveiled during the two-day NATO Foreign Ministers meeting, includes a modern depiction of the famous Mermaid of Warsaw, the emblem […]
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SomeOne Creates New Identity for Travel Brand, LeBoat

SomeOne has rebranded Europe’s largest fleet of leisure boats for the first time in a decade. Said to be Europe’s number one leisure boating brand, LeBoat currently offers the largest fleet of custom built riverboats in the whole of Europe. 41 different boats are available, accommodating 2 to 12 passengers. LeBoat is in turn part […]
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