Lippincott Creates New Logo for Autotrader

US-based online car marketplace Autotrader has revealed a new logo and brand identity. The new look has been developed in partnership with design firm Lippincott. “The logo is a dynamic icon that can be interpreted in many different ways: the road ahead, an arrow pointing forward and a subtle ‘AT.’ The design draws inspiration from […]
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Music Provider Spotify Unveils New Look

Commercial music streaming service Spotify has revealed an updated brand identity. Unveiled at the Spotify House venue at the current South by Southwest (SXSW) Festival in Austin, America, the brand refresh been created by New York-based consultancy Collins. Working under the supervision of co-founder and executive creative director Leland Maschmeyer, the design team consisted of […]
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BrandPie Creates New Identity for the Royal Albert Hall

The Royal Albert Hall’s communications have been given a makeover by BrandPie, the brand strategy consultancy. Its new logo and design system was developed by The BrandPie Foundation, the company’s charitable arm, and is designed to emphasise and promote the Hall’s status as a world class venue, and its aims to broaden access and appeal […]
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Studio Dumbar Rebrands Dutch Airline Transavia

Part of the Air France-KLM group, Transavia currently operates from six home bases in The Netherlands and France, including its main bases at Amsterdam Airport Schiphol and Paris Orly. Company bosses say they want Transavia to become Europe’s leading airline in hospitality and service. The key objectives are to add new routes, appeal to business […]
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Taxi Studio Creates New Identity for Estate Agency, ‘Ocean’

Launched back in 1983, Bristol-headquartered estate agency Ocean has ambitions to grow its business further by expanding its footprint throughout the South West of the UK. The company felt its existing identity felt cold and corporate, while Ocean’s range of services were visually disparate and lacked branded standout. Taxi’s brief was to move their brand […]
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Electrolux Reveals New Logo and Visual Identity

Electrolux has unveiled a new visual identity for the company brand that includes a refreshed logotype as well as new imagery and colours. “Electrolux is on a journey to become a world-class consumer marketing company, with a clear focus on consumer driven innovation and strong brands. A key ingredient of this is to create an […]
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Silk Pearce Designs New Look for Honeybell Soap

Design and branding consultancy Silk Pearce has created new packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand UK sales and move into international markets. Having rationalised its product lines, Honeybell has this week launched a new collection of handmade bar and liquid soaps, hand and […]
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