Volvo has announced that Polestar, its performance car arm, is to become a new separately-branded electric car company. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” says […]
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SomeOne has created the branding for Fora, a new shared workspace that has recently opened in the London borough of Islington. The business name, which is the the plural of the word “forum”, hints at how the new company is aiming to overturn recent trends in the design and delivery of office spaces. “Many co-working […]
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The Las Vegas NHL franchise has announced it will be known as the Vegas Golden Knights. The official name and logo of the city’s first major-league sports franchise were revealed during a public ceremony at the Toshiba Plaza outside T-Mobile Arena. Drawing on themes associated with knights, the helmet in the team’s logo includes a […]
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Design agency Moving Brands has unveiled a new identity for Zurich’s Grossmünster Church, said to be the birthplace of both the Swiss Reformation and the Zurich Bible. Attracting tourists from around the world – those on a religious pilgrimage, and those who come to hear the Grossmünster organ or see the stained-glass windows by Augusto Giacometti and […]
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Secretary General Jens Stoltenberg, together with Polish Foreign Minister Witold Waszczykowski have this week unveiled the official logo for the NATO summit in Warsaw which will take place on 8-9 July next year. The design, unveiled during the two-day NATO Foreign Ministers meeting, includes a modern depiction of the famous Mermaid of Warsaw, the emblem […]
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An historic riverside estate in Isleworth in London that was once home to George III’s chaplain is being transformed into a new luxury housing development, which has launched with the help of marketing collateral designed by brand marketing agency Evolve. The agency says it incorporated Isleworth’s proximity to Royal parks into the brand identity and […]
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Finchtail is a new company focused on creating simple and useful products that are sustainably made. Their first product is a cardboard tablet stand, and their new identity, packaging and launch materials have been developed by brand design studio Believe in. Initially Believe in worked to define the brand strategy, based around the company’s goal […]
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