Advanced Assembly Unveils New Logo Design

Advanced Assembly, a provider of electronic circuit board assembly services, has announced the launch of its new corporate brand that includes an updated logo design and new website. The American business, which was originally founded in 2004 to help engineers assemble their prototypes and low-volume printed circuit boards (PCBs) in three days or less, says […]
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Isobel Unveils New Look for ‘Micralite’ Baby Travel Brand

Micralite is relaunching its brand to the parenting market with an all-new look fashioned by creative agency, isobel. Developed by two fathers and engineers over 20 years ago, Micralite is credited for having created the first hybrid stroller combining the benefits of larger off-road strollers with compact smaller lightweight ones. “isobel recognised an opportunity for […]
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Marenco Swisshelicopter Unveils New Name and Logo

Marenco Swisshelicopter (MSH), the Swiss helicopter manufacturer, has unveiled its new name, logo and brand design. During a special inauguration event held at its recently completed corporate-come-engineering facility, the company’s CEO, Andreas Loewenstein, introduced “Kopter” to customers, suppliers, partners and staff. “Our new name provides us with immediate recognition. It allows us to own a […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Hoare Lea Unveils New Logo and Branding by Mr B & Friends

Engineering consultancy Hoare Lea has unveiled a new brand created by Bristol-based agency, Mr B & Friends. With a turnover of approximately £80 million, more than 800 employees, and 62 partners, Hoare Lea has worked on high-profile projects across the world, including Heathrow Airport’s new terminal 2A, the Royal Birmingham Conservatoire, Oxford Westgate shopping centre, […]
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Avnet Launches New Logo, Global Branding Campaign

Avnet has unveiled an all-new logo design as part of a major new global branding effort dubbed “Reach Further”. The U.S. tech company, which is currently one of the world’s largest distributors of electronic components, says it will be the largest investment it has ever made in a marketing campaign during its 96-year history. Central […]
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Dragon Rouge Creates New Brand for Atkins

Atkins Acuity is the new advisory business from British multinational engineering, design and project management consultancy, Atkins. The business works with clients focused on infrastructure and energy, from governments and civil authorities to IFIs and funds, providing a combination of financial and strategic know-how with the technical engineering experience of the Atkins Group. Acuity will initially […]
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