Conran Design Group Launches Branding for Viatris

Conran Design Group has created the logo and branding for newly founded healthcare company, Viatris. Having been born out of a pharmaceutical merger between Mylan and Pfizer’s Upjohn in late 2020, the new brand turned to Conran in search of a name and identity. The agency subsequently consulted on the brand strategy and logo development […]
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DropIn Rebrands for AI, Unveils New Logo and Website

DropIn, a Los Angeles-based tech company specialising in video insurance claims processing, has announced the next iteration of its brand development. Established in 2015, the company has evolved from a video streaming partner into an AI-focused, video-enabled surveying platform. The company’s new tagline is “Visual Evidence, Powered by AI.” Since its founding, the business has […]
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IAAF Unveils New Name and Logo Design

The International Association of Athletics Federations (IAAF) has announced it is changing its name to “World Atheltics” as part of a major rebrand that aims “to represent a modern, more creative and positive face for the sport.” Accompanying the new name is an all-new logo that is comprised of three main elements, namely, the ‘W’ […]
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Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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JWA and Intro Give Royal Museums Greenwich New Look

Consultancies Jane Wentworth Associates (JWA) and Intro have together created the new branding and identity for the Royal Museums Greenwich. The latter currently comprises the National Maritime Museum, the Royal Observatory Greenwich, the Peter Harrison Planetarium, the historical sailing ship the Cutty Sark and the Queen’s House art gallery, all of which are located within […]
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MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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