Expedia Reveals New Name and Logo Design

Expedia Group, formerly Expedia, has announced that it has changed its corporate name from “Expedia, Inc.” to “Expedia Group, Inc.”. The name change is also accompanied by an updated logo design created by Pentagram, which sees the introduction of a small-case letter “e” as the brand’s central mark. It is believed the new logo has […]
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Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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JWA and Intro Give Royal Museums Greenwich New Look

Consultancies Jane Wentworth Associates (JWA) and Intro have together created the new branding and identity for the Royal Museums Greenwich. The latter currently comprises the National Maritime Museum, the Royal Observatory Greenwich, the Peter Harrison Planetarium, the historical sailing ship the Cutty Sark and the Queen’s House art gallery, all of which are located within […]
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MIAMI FC Football Team Reveals Logo Design

Newly formed U.S. soccer club MIAMI FC has unveiled its official logo. The badge and shield have been designed to reflect the culture of Miami city, according to the designers. The badge is laid out in the shape of a shield, showcasing three main colours, namely, orange, blue and aqua. “The base of the badge […]
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Taxi Studio Creates New Identity for Estate Agency, ‘Ocean’

Launched back in 1983, Bristol-headquartered estate agency Ocean has ambitions to grow its business further by expanding its footprint throughout the South West of the UK. The company felt its existing identity felt cold and corporate, while Ocean’s range of services were visually disparate and lacked branded standout. Taxi’s brief was to move their brand […]
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Johnson Banks Creates New Identity for ‘Open Knowledge’

Johnson Banks has created the identity for the Open Knowledge Foundation, an organisation that promotes the opening up of content and data from Governments and institutions across the globe. The consultancy has been working for about a year on the new identity for the nonprofit outfit that was originally founded back in 2004 in Cambridge, […]
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Official 2018 FIFA World Cup Russia™ Logo Revealed

FIFA this week has unveiled the brand identity for the 2018 World Cup™, which is to be held in Russia. This key visual asset of the first FIFA World Cup™ to be held on Russian soil was unveiled with the assistance of the International Space Station crew, and complemented by a light projection on the […]
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