Water Brand ‘Oxigen’ Unveils New Logo and Packaging

Water brand Oxigen has revealed an all-new look complete with an overhauled logo as well as refreshed packaging design. Originally launched in Southern California in November 2015, Oxigen water is loaded with 100 times more oxygen than regular water through the use of a proprietary O4 oxygen molecule that comes in liquid form, and which it […]
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Performance Lab Given ‘Scientific’ Look by Robot Food

Branding agency Robot Food has created the identity for Performance Lab, a new range of dietary supplements developed by London-headquartered Opti-Nutra. Described as a “lifestyle brand for performers”, the range is comprised of Performance Lab and Performance Lab SPORT, with the vitamins and minerals being made using “scientifically driven formulas”. According to Robot Food the business needed an identity […]
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GREEN & BLACK’S Chocolate Gets New Look by Bulletproof

The New York office of strategic branding agency Bulletproof has created a new identity and packaging design for GREEN & BLACK’S. Owned by Mondelēz International, the ‘premium’ chocolate brand originally launched in the UK in 1991. Bulletproof was enlisted in January 2016 to create a “vibrant and cohesive” look for its new Pure Dark and […]
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Handsome Rebrands TP ICAP Stockbrokers

Design studio Handsome has designed a new brand identity and outdoor advertising campaign for what is claimed to be the world’s largest interdealer stockbroker, TP ICAP. An international firm focused on global financial, energy and commodities markets, TP ICAP currently manages a portfolio of businesses, which provide intermediary services, intelligence, trade execution, data and analytics. As […]
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SomeOne Creates New Logo and Identity for Maplin Electronics

SomeOne has created a new the brand strategy and identity for Maplin, the electronics retailer with 217 stores across the UK. Maplin identified that they needed a new brand identity in order to connect with new customers while not alienating their existing consumer base. “Today they face increasing competition from the availability of cheap electronic […]
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Lippincott Unveils New Logo for Principal

Lippincott has designed a new logo and brand identity for Principal, the global financial services company, which will kick start a larger brand transformation. Originally founded in 1879, Principal has expanded over time and now serves customers in more than 70 countries. With a diversified and global offering, the company wanted its visual expression to reflect […]
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Option Care Unveils New Name and Company Branding

Option Care, a new infusion services company based in the U.S. has unveiled its new name and company branding. Formerly known as Walgreens Infusion Services, Option Care offers clinical care provided by trained infusion nurses and pharmacists who treat patients with a range of medical conditions. Said to be one the largest providers of home […]
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