Identica Redesigns Household Appliance Brand Rohaus

London-based brand strategy agency Identica has rebranded Dutch household appliance brand Rohaus. Following a recent redesign of its range of electrical appliances, Rohaus approached Identica with a brief to help reposition the company as a “premium” brand. Rohaus is aiming to target the high end of the European home-wares market, especially in new entry points such […]
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The Plant Designs New Identity for Curzon Cinemas

Creative agency The Plant has designed a new identity for cinema company Curzon. Founded in 1934, Curzon currently operates a number of cinema complexes throughout the UK. Other companies owned and run by Curzon include Home Cinema and Artificial Eye. The first provides a video on demand service, while the latter distributes art house films. […]
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WPA Pinfold Brands Asda’s 3D Printing Service

WPA Pinfold has helped create the brand identity and packaging for Asda’s new in-store 3D printing service – called ASDA 3DME. The retailer is currently introducing 3D printing technology across its supermarkets, following initial trials of ASDA 3DME towards the end of last year. Asda says it plans to take the 3D scanner on a […]
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Naked Unveils New Visual Brand Identity

Clothing brand Naked has introduced a new visual brand identity as part of its launch of a new corporate website www.nakedbrands.com. The US company designs and manufactures innerwear, loungewear, sleepwear and active wear. Naked’s new logo and brand identity will serve as the basis of a completely new branding, packaging, marketing, advertising and social media campaign […]
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TRÜF Creative Helps Brand Investment Firm, ‘ECHO’

Echo is a U.S. investment firm for millennial entrepreneurs involved in the consumer packaged goods industry. The business turned to California-based design agency TRÜF Creative, wanting a brand identity that reflected the company’s “forward-thinking edge” while maintaining a professional image. “Simple shapes and unique colours create the repeating ECHO letterforms in the name, while the […]
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Construct Unveils Identity for Furniture Brand, ‘YOO Home’

YOO Home is a new retail interiors collection from YOO, a leading global residential and hotel design company founded 15 years ago by entrepreneur John Hitchcox and industrial designer Philippe Starck. Represented by an identity by brand consultancy Construct, YOO Home marks the latest development for the YOO brand and comprises four collections curated by the […]
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Identity Design for Terence Woodgate Lighting

Lighting brand Terence Woodgate launched in 2014. Founded by industrial designer Terence Woodgate, the company designs and manufactures lighting collections that aim to fully optimise the benefits of LED technology. London-based design studio Charlie Smith Design was responsible for creating the lighting company’s identity system. The minimalist design is lead by the typography, which utilises […]
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