U.S. Bank Wells Fargo Unveils New Logo Design

Wells Fargo, the fourth-largest bank in America, has unveiled a refreshed logo and visual identity as part of a new marketing push dubbed “This is Wells Fargo”. Developed in collaboration with advertising agency BBDO-San Francisco, the new publicity blitz follows on from the 2018 “Re-established” campaign and “demonstrates the company’s ongoing progress in building a […]
[READ MORE]

GAM Unveils New Logo and Brand Identity by Siegel+Gale

Global branding agency Siegel+Gale has announced the completion of a rebranding initiative for GAM, said to be one of the world’s leading independent asset management groups. Zurich-based GAM engaged Siegel+Gale to unify their global operations following a decade of two corporate ownerships. By developing a new brand purpose to – “Advance the potential of capital” – Siegel+Gale aimed to […]
[READ MORE]

How Pentagram Gave TheStreet a Stock-Inspired Look

TheStreet is a digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels. The company was co-founded by American TV personality Jim Cramer, the popular stock market analyst of “Mad Money” fame, and in addition to […]
[READ MORE]

Pentagram Creates New Identity for ‘Index Ventures’

Index Ventures is currently one of Europe’s leading venture capital firms, having collaborated with digital companies like asos, Dropbox, Skype and Soundcloud. Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm that adopts a graphic symbol to reflect the company’s “strong, single-minded culture and style”. “The ‘hand’ serves […]
[READ MORE]

Corporate Identity: Wienvest

Headquartered in Helsingborg in Sweden, Wienvest is an investment company whose main business focus is on the micro-economy of the Öresund Region. Kollor Design Agency, formed by Erik Tencer and Håkan Persson, and also rooted in Helsingborg city, was enlisted to design Wienvest’s logo as well as printed identity material. The design studio utilised a minimalist […]
[READ MORE]