Pentagram Designs New Logo for Ludwig Seufert

Pentagram’s Marina Willer and her team have designed a new logo and identity for high-end German interiors outfitter, Ludwig Seufert. Working on a diverse range of interiors, from theatres to stores and even yachts, the family-owned company has been in operation since 1898 and includes the likes of Jill Sander, Prada and Victoria Beckham among […]
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Jaipur Rugs Reveals New Name and Logo Design

American interior decor brand Jaipur Rugs has been renamed Jaipur Living. The announcement comes as Jaipur marks more than a decade of growth and expansion in categories that include rugs, pillows, poufs and throws. “There is so much momentum for the company, and at this stage in our evolution, the change underscores our vision for […]
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Toast Creates Branding for ‘Honeymakers’

The Honeymakers are an Oxfordshire-based company run by Viktor and Lucy Zaichenko who produce a range of honey from their own honey bees. The duo approached Toast Design to produce a brand identity and styling for their honey that would give the products a professional look and feel, thereby allowing the range to be stocked […]
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Fashion House LOEWE Unveils New Identity Design

Michael Amzalag and Mathias Augustyniak, the art and design duo of M/M (Paris), have created the new graphic identity for Spanish luxury fashion brand LOEWE. The logotype is said to have been inspired by German-born British typographer Berthold Wolpe, hinting at the German roots of Enrique Loewe Roessberg, who established the house by giving his […]
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Six Creates New Brand Identity for Architects, ‘LSM’

Global architecture studio LSM has revealed a new brand identity and website design following collaboration with UK branding agency, Six. The designers say the brand identity’s visual structure has been influenced by early European modernism. The typeface is inspired by Berlin subway signage and utilises a monotone colour palette. Speaking about the website, Debra Lehman […]
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R Design Creates New Identity for Cosmetics Brand, ‘Lily Lolo’

Launched back in 2005, cosmetics company Lily Lolo uses only natural, chemical free ingredients with mineral based technology. It’s carefully formulated range of make-up has developed somewhat of a cult status among certain women consumers. In 2013 Lily Lolo felt it necessary to respond to what their customers were wanting – a more exclusive way […]
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Identity Design for Motorcyle Brand, ‘Iron Lungs’

Iron Lungs is a burgeoning motorcycle lifestyle brand founded and run by husband and wife team Matylda and Brian Mcilvenny. “I’m an artist/designer, and my husband Brian is a mechanic, so Iron Lungs is a joint project combining both of our interests, based here in Stockholm,” explains Matylda. The long-term plan for the couple is […]
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