Branding for Communications Agency ‘XXL’

Branding for Communications Agency ‘XXL’

Established in 1996, XXL is an international communications company specialising predominantly in fashion and accessories, beauty, and lifestyle.

The identity for the Barcelona-based communications agency was designed by global brand specialists Base Design. XXL was seeking a design solution that would be as bold as its name.

Starting with the idea of geometric pieces talking with each other, the designers constructed a logo with a stencil typeface, in extra, extra-large characters. The tagline “brands in action” clarifies XXL’s area of expertise.





Base Design