Design Studio: Eight Brand Communications
Eight Brand Communications hail from Budapest in Hungary. The team of branding specialists are headed by creative director Gergely Kádár.
As well as managing Eight, Gergely lectures in corporate identity design at the Visart Academy Budapest (École d’Art Maryse Eloy) and also serves as current vice president of MATT (Society of Hungarian Graphic Designers and Typographers).
The agency’s logo-mark is a classic example of one of those simple – yet oh so clever – designs that immediately draws sighs of appreciation and approval.
Formed out of italicized lowercase lettering, the word “eight” is reinforced by the clever displacement of the letter “g” with an actual numeral digit “8”; so, in effect, an observer both reads and sees the number eight simultaneously, making for a double-impact.
Eight Brand Communications