Harmony Extracts Turns to Pentagram for New Look

Pentagram has created the identity and packaging for Harmony Extracts, a new cannabis business based in Denver, Colorado, which is one of the nearly 30 U.S. states where marijuana has now been legalised. During the preliminary research phase of the project, Pentagram’s designers even travelled to Denver to survey several marijuana dispensaries. “Half of the […]
[READ MORE]

Good Earth Tea Reveals New Logo and Packaging

Good Earth Tea has revamped its logo and packaging as part of a rebranding campaign that also sees the launch of an all-new line of ‘premium’ loose leaf teas. Said to be one of the first American herbal companies and a leader in speciality tea, Good Earth Tea is part of Indian corporate giant Tata Group, […]
[READ MORE]

Cyprus Airways Gets New Logo and Branding by Landor

Global brand strategy and design firm Landor has redesigned Cyprus Airways’ aircraft livery. The new look, which is said to have been inspired by the island’s natural landscape, features pastel shades that aim to reflect the varying hues of the surrounding Mediterranean Sea, while an olive branch, the main symbol of Cyprus, as found on the […]
[READ MORE]

Fanta Reveals New Logo and Bottle Design

Soft drink Fanta has been reimagined, resulting in what company bosses are saying is the biggest change to the brand in its history. The transformation will see a new visual identity, the introduction of an asymmetric, spiral bottle and a new recipe for Fanta Orange which is claimed to contain a third less sugar. At […]
[READ MORE]

R-Design Unveils New Logo for Morrisons’ ‘Eat Smart’ Range

R Design has renamed and rebranded Morrisons healthy eating range from NuMe to Eat Smart in an effort to create greater product clarity. “There was confusion around whether it was specifically a diet range, or a healthy-eating range,” says R Design boss Dave Richmond. “People also read it as one word – ‘Nume’.” The new […]
[READ MORE]

Pineapple Express Reveals New Logo for ‘THC’ Cannabis Brand

LA-based company Pineapple Express has unveiled a new logo design for its Pro-cannabis brand THC. The refreshed brand, which takes its name from the active chemical in cannabis called “delta-9-tetrahydrocannabinol” (or “THC” for short), also gets a style guide in an attempt to capitalise on licensing merchandise which will display the THC trademarked name and logo on lifestyle […]
[READ MORE]

Berry Brand Driscoll’s Gets New Identity by Pearlfisher

Pearlfisher has refreshed the logo design and visual identity system for berry brand Driscoll’s. The new logotype uses hand-drawn cursive typography, with the dot over the ‘i’ changing colour within a custom “berry-inspired palette”. The logo’s main green colour has also been updated to make it more natural-looking, while Driscoll’s traditional yellow backdrop has been retained from the previous […]
[READ MORE]