Pearlfisher Rebrands Culinary Star, Wolfgang Puck

Pearlfisher New York has re-branded Wolfgang Puck through a revised brand strategy, architecture and visual identity system spanning the celebrity chef’s full portfolio. “In an increasingly competitive landscape and with a wide variety of offerings, audiences and price points, the Wolfgang Puck brand lost some of its single-mindedness,” says an agency spokesperson. Encompassing three key […]
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Pentagram Unveils Look for ‘The Mansion on Marylebone Lane’

Pentagram’s John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that aims to modernise the concept of a mansion block. Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks […]
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Eight Reveals New Identity for Hotel Brand, ‘Per Aquum’

Hong Kong-based agency Eight has created a refreshed brand for Per Aquum – the luxury hospitality brand behind a collection of resort properties in the Maldives and the UAE. “Each Per Aquum property realises a unique vision and looks to deliver an element of originality and surprise with its services. Our brief was to create […]
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How Pentagram Gave TheStreet a Stock-Inspired Look

TheStreet is a digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels. The company was co-founded by American TV personality Jim Cramer, the popular stock market analyst of “Mad Money” fame, and in addition to […]
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New Identity Design Revealed for King Edward VII’s Hospital

King Edward VII’s Hospital is said to be London’s foremost private hospital. It was founded in 1899, at the suggestion of the Prince of Wales (later King Edward VII) by Agnes and Fanny Keyser who opened their home to nurse sick and wounded officers returning from the Boer War. Edward VII became the first royal […]
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BrandOpus Reveals New Identity for Thomas Gray

Strategic brand design agency BrandOpus has unveiled a new identity for executive search and selection consultancy Thomas Gray. The redesign comes as the company plans a programme of expansion, and the launch coincides with the opening of the consultancy’s London offices in Mayfair. Thomas Gray Limited is an established executive search specialist for the property […]
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Branding for German Fashion Label, ‘Kopf und Kragen’

Kopf und Kragen is a fashion retailer based in the German city of Hamburg that specialises in both making and selling urban headgear, namely, baseball-style caps. The monogram logo with its two K’s conjoined by an ampersand, is inspired and derived from the fashion label’s name “Kopf und Kragen”, which are the German words for […]
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