Brabham Announces Rebirth with Reveal of New Logo

A new British car brand called Brabham Automotive has been announced today, with the company being led by David Brabham, the son of Australian racing driver and three-time Formula One world champion Jack Brabham, who died in 2014. “A racer like no other, as well as a pioneer, engineer and F1 team owner, Sir Jack Brabham left […]
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AxleTech International Reveals New Name and Logo Design

Axletech International, a U.S. manufacturer of axles and chassis equipment for heavy-duty trucks, has refreshed its identity with a new name and brand mark. With industrial roots going all the way back to 1919, the business has seen multipile changes in the form of name, ownership and acquisitions over the past 100 years. However, as […]
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Rolls-Royce Confirms ‘Cullinan’ Name for New SUV

Rolls-Royce has confirmed that its new motor car will be called “Cullinan”. The name has been inspired by the “Cullinan Diamond” – a 3,106-carat diamond unearthed over 100 years ago in South Africa that remains the largest diamond ever discovered. “The name Cullinan has been hiding in plain sight since we revealed it as the project name some […]
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Pentagram Rebrands Massachusetts’ Historic Amherst College

Pentagram has rebranded Amherst College, a private liberal arts college founded in the Western Massachusetts town of Amherst all the way back in 1821. The academic institution originally took its name from the town and the town in turn took its name from Lord Jeffery Amherst, a colonial-era military figure. However, recent historical investigation has […]
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Robot Food Brands New Frozen Food Entrant – ‘Gourmade’

Leeds-based branding agency Robot Food has created the new positioning, identity and packaging design for Gourmade – a new ‘frozen from fresh’ ready meal brand that its founders Jo and Glenn Devenish claim will “take frozen foods into the 21st century”. So far, the range offers seven main meals, five sides and three desserts. Main meals include […]
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Lowen’s Natural Skincare Reveals Brand Refresh

Marketing agency Local Propeller has created the new brand identity for Lowen’s Natural Skincare. The refresh includes a redesign of the Canadian company’s logo, packaging, labelling as well as development of a new website and online store. As part of the overhaul, going forward, Lowen’s Natural Skincare will be known simply as “Lowen’s” to reflect […]
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& SMITH Brands Mexican Restaurant, ‘Ella Canta’

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz. Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food. “There’s a perception […]
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