Branding for Japanese Butchery, ‘Hagiwara Butcher’

When its shop was refurbished, a new brand identity was created for a butchery with a long tradition in Kamakura, Japan. The logo and advertising displays as well as packaging were all redesigned. In order to familiarise the customers with the company history, the logo features two roofs symbolising the two butcher families. It is […]
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Microsoft Search Engine ‘Bing’ Rolls Out New Identity

Hot on the heels of internet brands Yahoo and YouTube, Bing has unveiled a new logo design. The revised wordmark features a customised version of Microsoft’s corporate font Segoe. However, in ‘tribute’ to the Bing logo heritage, the identity still retains the lowercase ‘b’. The descender on the ‘g’ has been slightly modified to curve […]
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Concept Logo and Packaging Design for ‘Pono’ Chocolate

Clarke Harris is currently undertaking his third year of studies in graphic design at the University of Florida. This chocolate branding exercise was designed and completed as part of his academic work. Pono is a Hawaiian word that is commonly translated as meaning “righteousness”; the word is even featured in the official Hawaii state motto, […]
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Rebranding for Interactive Agency ‘OPCOM’

Established in 2001, OPCOM is one of Poland’s leading interactive agencies, offering services in advertising communications strategy and graphic design. Its roster of clients includes international brands such as Philips, Puma, Knorr and Nivea. The Cracow-based agency formerly traded under the name “Agencja 360”, which was part of the Opcom group of companies (Opcom Grupa […]
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MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
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Logo for an Employers’ Association: Pacta

Pacta is currently Sweden’s largest employers’ association for municipal-related operations. As well as dealing with human resources, the organisation deliberates on issues such as price levels, wage increases, tax rates and pension entitlements. Stockholm-based digital design agency Söderhavet was approached by Pacta when the latter sought to develop and implement a new integrated digital strategy. The […]
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Yoga Store: Red Tiger

Based in Stockholm in Sweden, Red Tiger is an online e-business store that sells yoga and sports-related accessories. The retailer turned to Russian graphic designer Irina Batkova to help formulate a new and energetic corporate identity. From the outset, Irina’s objective was to create a logo mark that was meditative but at the same time […]
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