BrandOpus Develops New Identity for ‘Brakes’

Brakes, a leading European food service supplier to the catering industry with over 10,000 employees based in over 80 locations, has partnered with BrandOpus to create their new brand identity, designed to highlight the company’s dedication to quality and service. The new identity serves as shorthand for the company mission, placing the Brakes people and […]
[READ MORE]

From Sketch to Production: Evolution of the Ford Mustang Logo

The Ford Mustang is about to become the newest member of a very exclusive club – vehicles in continuous production for 50 years. April 17, 2014 will mark the Mustang’s 50th birthday. More than 9.2 million Mustangs have been sold since the car’s 1964 debut. Mustang has made more than 3,000 appearances on film and […]
[READ MORE]

Concept Identity Design for ‘Typefest’

Graphic designer Alicja Pismenko recently graduated from the Jan Matejko Academy of Fine Arts, or the Kraków Academy of Fine Arts in Poland. This academic project called “Typefest”, completed as part of Alicja’s studies, is imagined as a concept design for a hypothetically proposed “International Festival of Typography”. The conjectural festival is convened by a triumvirate of […]
[READ MORE]

MasterChef Rebranding by The Plant

With over 35 separate productions word wide, MasterChef is currently one of the world’s biggest and most watched television shows. What’s more, the programme airs around the world under the same logo. Earlier this year, London-based agency The Plant was given the mission of completely overhauling the brand, with the goal being to grow MasterChef’s […]
[READ MORE]

Identity Design: The Victoria Falls Steam Train Company

The Victoria Falls Steam Train Company briefed Cape Town-based communications agency Bittersuite to create a corporate identity that would reflect the luxury, elegance and old-world romance of steam train travel in colonial Rhodesia. Made up of old-world symbols of British colonialism including the Royal Crown, two fierce lions and a vintage train fender, the logo […]
[READ MORE]

Logo and Packaging Design for Marou Chocolate

Founded by a couple of Frenchmen living in Ho Chi Minh City (Saigon), Marou Faiseurs de Chocolat has the honour of being Vietnam’s first single-origin gourmet bean-to-bar chocolate producer. Marou brought in design agency Rice Creative at the very outset, tasking the latter to build the brand’s visual identity and packaging. “We wanted the packaging […]
[READ MORE]

Concept Logo Design for Qatar Jet Fuel Company

Hungarian graphic designer Sandor Szalay has come up with this identity design proposal for the Qatar Jet Fuel Company (QJet). The logo takes as its starting point the image of a falcon, which is the current symbol of QJet. However, Sandor’s reworking is considerably more bolder and dynamic, and also performs a structural function by […]
[READ MORE]