Southwest Airlines Unveils New Look

US airline carrier Southwest Airlines has unveiled a new aircraft livery, named “Heart”, airport ‘experience’, and logo design. Southwest currently serves more than 90 destinations, and is expanding its footprint in big markets like New York City and Washington, D.C. The company has had several different liveries and logos throughout its 43-year history. “With all […]
[READ MORE]

L&CO Invent ‘Marvellous Meat’ Brand

Farmer Paul Ross asked London-based design and branding studio L&CO to work with him to create a brand for his new ecommerce venture – farming and selling Sussex cattle direct to the consumer. “The idea is simple – think of it as an online farm shop selling delicious grass fed Sussex beef, prepared on-site by […]
[READ MORE]

Mr B & Friends Creates New Brand Identity for ‘Bristol Sport’

Bath-based creative agency Mr B & Friends has created the new brand identity for Bristol Sport. A company formed to oversee the commercial management of both Bristol City FC, Bristol Rugby, Bristol Flyers, Bristol Academy Women FC and DZ Motorsport. Bristol Sport is also overseeing the £45m rebuild of the Ashton Gate stadium. The new […]
[READ MORE]

Toast Brands Artisan Bakers, ‘Haddie & Trilby’

Banbury-based design agency Toast has created the branding for artisan bakers Haddie & Trilby. Toast worked with owner George Casey to investigate and develop the name and identity for the new bakery and then bring the brand to live by applying it to everything from shop front designs, signage and staff materials as well as […]
[READ MORE]

Landor Associates Rebrands ‘Republic Services’

Republic Services, the second largest recycling and waste company in the USA, has revealed a new brand positioning and tagline. The company says the goal is to unify its current 30+ go-to-market names under its primary brand, Republic Services. Over the coming months, the company will integrate its marketing efforts centred around a redesigned logo […]
[READ MORE]

Virgin Media Business Gets Major Brand Refresh

Virgin Media Business, the largest B2B Virgin branded business, has unveiled a refreshed brand strategy and new visual identity aimed at the world of business telecoms. The rebrand follows a deep-dive review of its market perceptions. While still holding onto the trademark red, the new visual identity introduces less traditional business colours to help it […]
[READ MORE]

Royal Enfield Reveals New Brand Logo, Crest and Monogram

Royal Enfield has “changes its stripes” with the unveiling of a new logo design. In addition to the revised logotype, a new monogram aims to build on the famous Royal Enfield wings, while the company’s crest has also been further evolved in order to reflect the “endurance and craftsmanship” of the brand’s motorbikes. The bike […]
[READ MORE]