Mastercard Drops Name from Logo Design

Mastercard has announced that it is dropping its name from its logo “in select contexts”, as the famous credit card brand readies for a digital future where physical cards may not be so prevalent. The interlocking red and yellow circles, referred to by the company as the “Mastercard Symbol”, will now stand on its own […]
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Arena Football League Reveals New Logo Design

The Arena Football League (AFL) has officially unveiled its new logo design as part of what it claims is a “monumental shift” in visual identity. Marking the first time the indoor American football league has introduced a new logo since 2003, the new design signalises “the exciting future of gamification and new technologies the AFL […]
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Bank of America Reveals New Logo Design

Bank of America has unveiled a refreshed logo design as part of a major new rebranding effort. Currently the second largest banking institution in the U.S., and also part of the country’s so-called “Big Four”, the company’s new positioning is focused on the question, “What would you like the power to do?” Accompanying the new […]
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Hulsbosch Rebrands Melbourne IT to ARQ Group

Design agency Hulsbosch has rebranded Melbourne IT to ARQ Group – claimed to be Australia’s leading digital provider and a global leader in domains and hosting. The company was originally established in 1996 as one of Melbourne University’s commercial ventures with the sole rights to manage .au domains in the early days of the internet. The […]
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FAI World Drone Racing Championships Logo Unveiled

The Fédération Aéronautique Internationale (FAI) has unveiled the logo design for the first-ever World Drone Racing Championships, which is taking place in Shenzhen, China later on in the year. The Swiss-headquartered FAI, which currently serves as the world governing body for air sports, says careful thought went into the creation of the new logo. “Its […]
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DuPont Reveals New Logo Design

American chemicals giant DuPont has unveiled a new global brand identity and logo design as part of a company restructuring plan. The U.S. manufacturer, which is famous for having created products such as Kevlar and Teflon, merged in 2017 with the Dow Chemical Company to create DowDuPont. The latter is now scheduled to be split into three independent […]
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Barcelona Football Club Reveals New Logo Design

FC Barcelona has unveiled plans to change its crest in order to make the design more digital media-friendly. The new proposal is effectively a mild refresh – an “evolution” and not a revolution according to the club’s bosses. “Since the design was last updated in 2002, the context, society and technology have changed enormously, and […]
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