CBX Revamps Own Brands Identities at BJ’s Wholesale Club

Over in the U.S., hundreds of new Berkley Jensen and Wellsley Farms packages are hitting the shelves at BJ’s Wholesale Club as a result to an own brands consolidation and redesign project in partnership with CBX, the brand agency and retail design consultancy. “The brand consolidation project streamlined the BJ’s brand portfolio to create greater […]
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Pemberton & Whitefoord Creates ‘Love Food’ Brand

London based design consultancy, Pemberton & Whitefoord, produced the identity and brand realisation for Love Food, a sub-brand within USA-based retailer, Fresh & Easy Neighborhood Market. “P&W ensured the essence of the brand became its identity for the Los Angeles fresh food producer with a simple, strong and memorable logo design,” said an agency spokesperson. […]
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Thompson Brand Partners Rebrands TopCashback

Thompson Brand Partners has completed the rebrand of TopCashback, said to be the UK’s highest paying cashback and vouchers website – www.topcashback.co.uk. Having grown over recent years to over 4,500,000 members, TopCashback felt it needed to update its branding in order to reflect its position in both the UK and international markets. “We set out […]
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Foxall Rebrands Jewel Merchant, ‘Leyser’

London-based design and branding studio Foxall has created a new logo and identity for German jewel merchant, Leyser. Having completed other jewellery and fashion-related projects, Foxall was appointed by family-owned company Leyser to help it sell jewels directly, through the internet and via a new dedicated retail space situated in London’s Mayfair. Foxall says it carried […]
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Brothers Marketplace Brand Wins Visual Identity Award

The store brand identity design for Brothers Marketplace in Medfield, in the U.S. state of Massachusetts, has won the 2014 International Visual Identity Award (IVIA) in the Retail category. With locations in the towns of Medfield and Weston, the small neighborhood market is said to be inspired by European-style food markets. An an original idea […]
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Chad Valley Toy Range Gets New Branding by Elmwood

Global brand design consultancy Elmwood has completed its first project with multi channel retailer Argos to create a new identity for its exclusive range of toys, Chad Valley. Chad Valley is an established toy brand with over 150 years of history. Elmwood says the challenge given to its designers was to bring the brand identity […]
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Co-operative Pharmacy Rebrands as ‘Well’

Following its £620million acquisition by Bestway Group last October, Co-operative Pharmacy, the UK’s largest independent pharmacy chain, is re-launching under the new name Well. The launch and re-brand of 780 Co-operative Pharmacy branches to Well, separates the business from the previous parent company; and kick-starts a five-year expansion strategy. As demand grows, due to factors […]
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