Voicebox Creative Unveils New Design for SeaPak

San Francisco-based branding agency Voicebox Creative has revealed its new packaging design for SeaPak Shrimp & Seafood Company, which is said to be America’s number one retail brand in the frozen speciality seafood category. SeaPak hired Voicebox to redesign its logo and 30+ product SKUs to better align the brand with its message of “allowing […]
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Seafood Brand ‘Wright Brothers’ Gets New Identity by & SMITH

& SMITH have created a new identity for Wright Brothers to work across their restaurant and wholesale businesses. “Wright Brothers wanted to take the stuffiness out of seafood dining and to really highlight the quality of the produce from their wholesale business,” says the agency. As a result, the new brand makes a heavy nod […]
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Carter Wong Creates New Branding for Fishing Giant, Norebo

International fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong. The agency has delivered an end-to-end project, encompassing initial strategy and naming, fresh branding and a new look and feel for the Atlantika and Ocean Trawlers brands; the former, which provides fish fillets to chefs, […]
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Long John Silver’s Unveils New Logo Design

Long John Silver’s has unveiled a new logo design and branding strategy to more than 400 attendees at its national convention this week in Louisville, Kentucky. Founded in 1969 by Jim Patterson, the American brand is said to be the nation’s largest quick-service seafood chain with more than 1,000 restaurants. “This brand has been around […]
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& SMITH Creates Branding for Takeaway, ‘Smack Lobster Roll’

Smack Lobster Roll, previously named Smack Deli, is a takeaway concept from the people behind popular restaurant chain Burger & Lobster. They serve up freshly cooked lobster in brioche rolls with a variety of added fillings. Following the opening of their first site on Binney Street in London last year, they’ve now added a second […]
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graphicks Create Identity for ‘Smack’ Lobster Deli

Creative agency graphicks were chosen by the founders of the Burger & Lobster chain, to help theme their latest restaurant venture – “Smack”. Alexandra Lea, group marketing manager for Goodman Restaurants, said: “the brief we gave graphicks was to create packaging and wall art to enhance the experiential environment and seductive sensuality of the lobster […]
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Cafe/Restaurant Branding: Nautilus

Graphic designer Chris Trivizas, from Athens in Greece, has designed this logo and identity for Nautilus, a beach tavern located in Garitsa Bay on the island of Kerkyra in Corfu. The central icon merges a three-tine fork with an anchor form and serves as an immediate give-away sign of Nautilus’ gastronomic character. The anchor symbol is, […]
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