Cafe/Restaurant Branding: Nautilus
Graphic designer Chris Trivizas, from Athens in Greece, has designed this logo and identity for Nautilus, a beach tavern located in Garitsa Bay on the island of Kerkyra in Corfu.
The central icon merges a three-tine fork with an anchor form and serves as an immediate give-away sign of Nautilus’ gastronomic character.
The anchor symbol is, of course, inextricably linked with the sea, and the restaurant in question, due to its privileged seafront location, has a distinct oceanic aura. In addition, the anchor is commonly associated with ideas of stability and “binding” and so, metaphorically, lends itself well to Nautilus’ aspiration of becoming a regular food-stop for its visitors.
Two other important considerations in the design process were symmetry and mood. The logo is designed so as to be wholly symmetrical, with designer Chris maintaining that such a visual device helps portray the company as a consistent and trustworthy brand. In terms of colour, a benign shade of blue was chosen in order to represent the calmness and serenity of the sea.
For the typographical element Chris was seeking something clear and sturdy, and eventually opted for a Serif typeface.
The finished logo design has already picked up a string of design awards, including: Ermis Silver (Ermis Awards 2012); Hiiibrand Awards 2011; and Brand New Awards 2011 (UnderConsideration).