North Dakota Reveals New Logo as Part of Brand Refresh

Governor Doug Burgum has announced “Be Legendary” as North Dakota’s new brand identity, building on the “Legendary” brand that has been used to promote the U.S. state for more than 15 years. The refreshed brand sees the introduction of a new logo and font system, which are further accompanied by revised colours, new photography and […]
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Outboard Manufacturer Tohatsu Unveils New Logo Design

Japanese outboard manufacturer Tohatsu has revealed an all-new logo design at the 57th Genoa International Boat Show held in Genova, Italy. The refreshed logo, dubbed “Blue Wings”, is also accompanied by a new tagline called “Feel the Wind”. Both form part of the company’s new global brand campaign, which is in turn based on a […]
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Forbes Mergers and Acquisitions Overhauls Branding

Forbes Mergers and Acquisitions, a major U.S. M&A transaction advisory firm, has announced that it has completed a rebranding initiative that includes the creation of a new company name, “The Forbes M+A Group,” a new tagline, “EVERY DETAIL COUNTS,” a redesign of the firm’s website and other collateral, and an entirely new design and build-out […]
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Lippincott Designs New Logo for JDA Software

International branding firm Lippincott has revealed the new brand identity, logo and tagline for JDA Software, a global retail and supply chain solutions provider. Lippincott partnered with JDA to redefine it brand after years of growth and subsequent acquisitions. “JDA’s new tagline, ‘Plan to Deliver’ captures JDA’s broad spectrum of solutions and its focus on […]
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