4DX and ScreenX Reveal New Logos as Part of Brand Refresh

CJ 4DPLEX, a subsidiary of South Korean cinema chain giant CJ CGV, has revealed new logos for 4DX and its sister brand ScreenX. The entertainment technology firm, which is largely known for constructing and operating multi-sensory 4D cinemas, asserts it has implemented new branding “to increase brand consistency” for both 4DX and ScreenX. Although the […]
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New Name and Logo Design for San Jose’s Historic Theatre

The historic Civic theatre located in the heart of downtown San Jose, California, has rebranded. The updated branding retains the blue accent colour identified with the theatre. The design also returns to a more minimal silhouette of the venue rooftop tower and spire in its logo. Additionally, all supporting identity collateral will from now onward […]
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Pearlfisher Rebrands Access Entertainment

Pearlfisher has created the new identity for Access Entertainment, a company headed up by former BBC Television boss Danny Cohen and which specialises in investing in the entertainment media sector. Speaking about the design, Mike Beauchamp, Pearlfisher associate creative director, says, “The new identity visually brings to life the idea of Access Entertainment as a […]
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The Partners Rebrand Shakespeare’s Globe

Branding agency The Partners has created the new logo and identity for Shakespeare’s Globe. Set in the London Borough of Southwark, on the south bank of the River Thames, Shakespeare’s Globe is in reality a modern reconstruction of a round-shaped building that was first built in 1599, destroyed by fire in 1613, rebuilt in 1614, […]
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Pentagram Unveils New Identity for the Pasadena Playhouse

Pentagram has designed a new identity for the Pasadena Playhouse, a theatre that this year is marking its 100th anniversary. The designers say they worked closely with Danny Feldman, the Playhouse’s current Producing Artistic Director, to devise the new look. “The unique typography is complemented by an instantly recognisable approach to posters and other promotional […]
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SomeOne Brands Eastbourne’s ‘The Devonshire Quarter’

SomeOne has created the new strategy, name and branding for what is claimed to be one of the most important projects currently in development in the south of England. When complete, Devonshire Park complex, which is said to be the biggest scheme Eastbourne Borough Council has ever embarked on, will aim to become a nationally […]
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Magpie Studio Rebrands the Roundhouse Theatre

Magpie Studio has rebranded the Roundhouse, a young persons charity and also a performing arts and concert venue. Located at a Grade II listed former railway engine shed in London’s Camden, the organisation this year marks 50 years as a venue and ten years as a charity. Magpie was appointed towards the end of last […]
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