New Name and Logo Design for San Jose’s Historic Theatre

New Name and Logo Design for San Jose’s Historic Theatre

The historic Civic theatre located in the heart of downtown San Jose, California, has rebranded.

The updated branding retains the blue accent colour identified with the theatre. The design also returns to a more minimal silhouette of the venue rooftop tower and spire in its logo.

Additionally, all supporting identity collateral will from now onward refer to the theatre as San Jose Civic, which is the venue’s original name; in former times it was known as the San Jose Civic Auditorium and City National Civic.

Designated as a “City Landmark”, the Civic originally opened in 1936, having been designed by Binder & Curtis in a Spanish California Mission-style with influences of Native American designs in its lobby beams. In October of 2012, the venue reopened on the heels of a major $25M renovation project.

The 2,850-seat theatre is one of four city-owned event venues currently operated by San Jose Theaters, which is a division of Team San Jose, a non-profit that promotes tourism in what is Northern California’s largest city.

“We are looking forward to further promote the Civic in relation to our destination, which aligns with our mission to promote San Jose as the centre of performing arts and creative incubation of talents,” says Karolyn Kirchgesler, CEO of Team San Jose. “With this cohesive rebranding, San Jose and the Civic will be even more synonymous with world-class theatre, arts, and event space for years to come.”

In its past, the Civic has hosted significant figures in history, both of political and pop culture influence. For example, in 1970, then-President Richard Nixon made national headlines when he was confronted by anti-war protesters at the Civic.

Perhaps most notable for its musical acts, the Civic has hosted The Who, The Rolling Stones, Frank Sinatra, Diana Ross, Bob Dylan, Barbra Streisand and many other pop icons. It has also hosted prize fights for Jack Dempsey, Joe Louis, Max Bear and additional boxing greats.

Source: Team San Jose