Wolves Get New Brand Identity by SomeOne

Following their EFL Championship victory in the 2017–18 season, and in anticipation of playing in the Premier League this year, English football club Wolverhampton Wanderers, commonly referred to as Wolves, commissioned SomeOne to create a new brand identity. “The brief required consideration of glories past, whilst reflecting the new exciting era under the leadership of the […]
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Ragged Edge Brands New Hotel Chain – ‘Assembly’

Branding agency Ragged Edge has created the identity for Assembly, a new hotel chain from property company Criterion Capital. Aimed specifically at “millennial travellers”, the first Assembly hotel opened last month on London’s Charing Cross Road. “Young travellers don’t come to the West End to hang out in a hotel room,” says Max Ottignon, Ragged […]
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New Book by John Spencer Turns Logos into Typeface

Time Flies When You’re Having Fun is an A to Z of idiosyncratic letters by John Spencer, the founder and creative director of design agency Offthetopofmyhead. Over a career spanning three decades, John has created logos for countless well-known organisations such as the Campaign to Protect Rural England; the MS Society; Ramblers; the Royal College […]
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Fashion House Balenciaga Reveals New Logo Design

Paris-headquartered luxury fashion label Balenciaga has unveiled an all-new logo design. A logotype to be more precise, the refreshed design was officially revealed ahead of the brand’s spring/summer 2018 Paris Fashion Week runway show this past weekend. The minimalist-looking wordmark has been created under the watch of current creative director Demna Gvasalia, and features a condensed black […]
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Pentagram Designs Identity for Pink Floyd Records

Pentagram’s Harry Pearce and team have created the visual identity for Pink Floyd Records, a new record label that is releasing both old and previously unheard tracks from the famous English rock band. The main logotype has been inspired by the stencilled lettering on Pink Floyd’s ‘Animals’ album cover from 1977. Pentagram says it established […]
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Greenspace Designs New Typeface for Anthology

Greenspace has collaborated with letterpress printing studios New North Press and Thomas Mayo & Co. to create a bespoke new typeface, said to have been inspired by architectural forms. Named AHP Six, the type-system was created as part of an identity tool-kit for property developer Anthology’s latest development in Hackney called Anthology Hoxton Press. Designed […]
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Bruce Mau Design Creates New Brand Identity for ASICS Tiger

Design firm Bruce Mau Design (BMD) has revealed a new brand identity for ASICS Tiger that it says brings a contemporary take on the company’s logo. “We wanted to evolve the core of the brand’s heritage. To achieve this, we designed a bold graphic type that can be broken apart and layered over images,” says […]
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