UFC Unveils 25th Anniversary Logo
The UFC has revealed a special 25th anniversary logo that will be used throughout 2018 to mark the mixed martial arts brand’s historic milestone.
The logo, designed in conjunction with advertising agency Droga5, combines silver numerals with the UFC’s “Octagon” – a word and symbol that has become synonymous with the famous MMA promotion, and which first debuted back in November 1993 at UFC 1: THE BEGINNING.
The commemorative logo, along with additional creative designs, will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, and limited-edition merchandise throughout 2018.
“What started as an idea in 1993 to put on the best fights with the best fighters in the world has changed the face of sports,” UFC boss Dana White said. “I heard the word ‘no’ over and over and we faced a ton of challenges, but UFC bounced back each time, bigger and better, to build legends and superstars, while creating some of the most memorable events in the history of sports. The first 25 years have been amazing and we’re just getting started.”