Zlatan Ibrahimovic Launches Sportswear Brand ‘A-Z’
Swedish football star Zlatan Ibrahimovic has launched his own sportswear brand called “A-Z”.
The first ever A-Z clothing collection was unveiled yesterday at a special event in Paris with a choreographed show. The reveal was also accompanied by the introduction of the A-Z ‘Inner Voice’ film.
“A-Z is about the journey, and Zlatan knows this better than anyone. He didn’t start out with high-tech gear playing on a field that was always green. He started out on a hard court outside his mom’s apartment, with a strong mindset,” said a company spokesperson when asked about the clothing label’s name.
“It’s about believing that you can make it despite all odds, and about having the strength to keep fighting in the face of both failure and success. It’s about making sports available to everyone, everywhere, by inspiring people to believe that they can do it. It’s about getting you from A to Z, no matter the gear, and the only one who can do that is you.”
A–Z is a 50/50 partnership between Zlatan and Petter Varner, head of the Norwegian clothing giant Varner.