Identity Design for the ‘YELLOW CAB Pizza Co.’

Identity Design for the ‘YELLOW CAB Pizza Co.’

YELLOW CAB Pizza Co. happens to be one of the biggest pizza chains in the entire Philippines, with a total of over 95 branches nationwide.

The national pizzeria franchise turned to Pasig City-based agency IN.C Design Studio to devise and develop its identity programme.

In designing the logo, lead designer Ina Colayco-Bautista, a graduate of the Parsons School of Design, decided to take her inspiration from ‘the city that never sleeps’, namely, New York – and the latter’s famous yellow-coloured taxicabs in particular.




IN.C Design Studio