THC Drinks Brand Delta Unveils New Logo and Packaging Design

Delta Beverages, which is said to be the leading THC drink brand in the U.S. by volume, has launched a complete rebrand along with a new marketing campaign called “There’s A Delta for That”.

In partnership with creative agencies Tattoo Projects and McLean Design, Delta’s rebranding features a new logo, updated packaging, a bright colour palette, and fresh images showcasing both flavour and ingredients.

“This rebrand is an extension of Delta’s mission to bring fun, relatability, and connection to everything we do while driving the category forward. It’s the ultimate step in taking Delta to the next level, and just the beginning of our biggest year yet,” says Delta Beverages founder and CEO, Jack Sherrie.

“We wanted to come up with a campaign idea that embodied who we are as a brand, and the ‘There’s A Delta for That’ campaign does exactly that, speaking to a wide array of different consumers. Delta is here to help take the edge off, and help the everyday consumer ‘tap in’ to the moment,” adds Gabriela McCoy, vice president of marketing at Delta Beverages.

Established in 2020, the American firm now offers eight flavours of THC drinks, such as ‘Blood Orange’ and ‘Pink Lemonade’, all with zero sugar, carbs, or calories, and infused with 5mg, 10mg, or 20mg of hemp-derived THC, the primary psychoactive element in cannabis that causes the “high” feeling.

Delta says it is aiming to produce about 11 million cans this year.

Source: Delta