Identity for an Architectural Practice: Mariana Tormen Haiduk

Mariana Tormen Haiduk is an up-and-coming architect in the state of Santa Catarina, Brazil. Up until recently, her career was based on collaborations with other architects and architecture firms. In 2012, she decided to launch her own firm and hired Estúdio Alice to create her visual identity. Alice tried to identify if there were recurring […]
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Architectural Identity Design: Struktura

Struktura is a construction company that specialises in both residential and commercial architecture, including interior design. Saint Petersburg-based identity designer Sergey Semenov created the logo at the behest of Russian agency Relogika. Sergey first deconstructed the letter S into two identical triangles, whose three-dimensional wireframe forms he then projected in isometric or perspective view. An […]
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Coffee-House Branding: Patricia

Patricia is a standing room only café in the financial district of Melbourne city, run by seasoned baristas Bowen Holden and Pip Heath. The café is named after Holden’s grandmother, Patricia (it just so happens that Heath’s grandma is also called Patricia). A research study in the form of a collaborative workshop between creative agencies […]
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Rebranding for CVM: Creation Visual Merchandising

Australian retail architecture consultancy Creation Visual Merchandising specialises in creating unique visual displays for commercial interior spaces. The company’s identity redesign and branding development was executed by Sydney-based art director and graphic designer Cindy Forster. Her revamp has a definite modernising effect through the adoption of a style that can only be described as a […]
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Logo for an Interior Designer: Roser Ribas

Roser Ribas is an interior design consultant and stylist who runs her own independent practice in Barcelona. Her logo was designed and developed by fellow-Spaniard, Albert Romagosa. The concept behind the identity was to emblematise Roser’s vocational profession by playfully creating three-dimensional spaces and shapes utilising the two initials of her name. The decorative frame element […]
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Middle East Décor: AL MASSA

A graduate of Ecole Supérieure Des Sciences et Technologies du Design (ESSTD), graphic designer Najet Ounis currently works for the Tunisian division of global advertising giant JWT. This logo proposal was completed for an Abu Dhabi-based company specialising in gypsum works and interior decoration. Running from right-to-left, the bold, almost rectilinear form harks back to the […]
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Pantone Hotel

The Pantone Hotel in Brussels is the first boutique designer hotel from the world colour standard. Designed by the Belgian branch of international creative agency Base Design, the logo and identity build on Pantone’s existing logotype and reference Pantone’s iconic colour chip. The identity concept “live in colour, dream in colour” permeates the entire experience of […]
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