Chemtron Riverbend Announces New Name and Logo

Chemtron Riverbend has revealed its new name and logo as part of a brand refresh.

The rebranding comes after several acquisitions by the American company, including the purchases of Premier Water, Browne Labs, Precision Chemical, Design Controls, and Southeastern Labs.

All these have been merged into the established Chemtron Riverbend organisation, creating a single brand known as "CRB Water".

The company states that this new look signifies the next phase in its growth and development as it strives to become a national leader in industrial and biological water treatment.

"By bringing these businesses together under the CRB Water name, we've created one powerful organisation with the scale, resources, and expertise to better serve our customers," says Randy Azzarello, CEO and executive chairman of CRB Water.

"This rebrand represents far more than a new logo. It's the realisation of a unified organisation with national reach and local expertise, built on shared values of responsiveness, reliability, and trusted relationships," adds Tony Metzner, the firm's chief financial officer.

The new name and logo is also accompanied by a new website that showcases CRB Water's full range of services, along with its refreshed identity.

Source: CRB Water