Lambie-Nairn Rebrands News Channel Euronews
Brand agency, Lambie-Nairn, has revamped the look and feel of international news channel, Euronews.
With a brief to modernise the brand whilst maintaining Euronews’ position as the claimed number one European news provider, the new identity rolled out earlier this week on Tuesday.
“Lambie-Nairn was tasked to create a contemporary and dynamic look and feel which could be scaled across all Euronews’ regions. The new positioning was developed to highlight and celebrate the channel’s clear point of difference,” say the designers.
The agency designed a new logo and colour palette, while retaining the circle element of the previous logo that has also been translated into a new graphic system.
Building on the new look and feel, Lambie-Nairn built core applications including idents, news openers, bespoke magazine identities, a promo toolkit and ad bumpers. Collaborating with composer, David Lowe, the agency also developed the channel’s audio identity.
“Our work for Euronews reflects both the macro and micro. A dynamic 360 degree view of our world and your place within it,” adds Adrian Burton, executive creative director at Lambie-Nairn.
Euronews is said to be the most-watched international news channel in Europe, with six hundred journalists, from more than 35 countries, reporting on world news round-the-clock in 13 different language editions.