Mental Health EAP ‘One Morning’ Launches with Design by Hyperquake
Brand design agency Hyperquake has helped develop the name, logo, and visual identity for Dayton-based “One Morning”.
The latter aims to support individuals facing mental health issues and substance use disorders in the workplace.
It was founded by Scott McGohan, a former TEDx speaker and the ex-CEO and ex-co-chairman of the employee benefits consulting firm McGohan Brabender.
Also the author of Culture Is an Inside Job, McGohan enlisted Hyperquake to bring his latest project to fruition.
“We wanted that empathy to be the cornerstone of the brand, and we rallied around the idea that hope, struggle, or simply an urge to reset is often something we feel each morning. That’s the spirit behind One Morning and what it represents,” says Hyperquake’s director of brand strategy, Mike Fox.
“The One Morning logo is both sophisticated and approachable, striking the balance deliberately. Set in all lowercase, it signals humility and openness, welcoming all who encounter it,” further explains the design team.
“We chose the Season typeface, which is a refined serif with subtle humanist features that soften its form, making it feel both classic and emotionally resonant,” comments Emily Esterle, Hyperquake’s associate creative director.
Adding: “To reinforce the brand’s name, we introduced a hidden delight in the letterforms: A custom ‘n’ and ‘m’ reveal a ‘1’ as their stem. Similarly, we simplified the descender on the ‘g’ to harmonise with the baseline, creating a cleaner, more grounded wordmark.”
When it came to the visual identity, the design team says it aimed to steer clear of the intricate and clinical feel typical of many conventional Employee Assistance Programs (EAPs).
“Less noise means more clarity,” states Hyperquake senior designer, Joshua Hardman. “Light auras, textured imagery, and grounded design elements echo the natural world, reinforcing the brand’s promise of meeting people where they are, with empathy and care. The first step toward healing should feel like hope.”
One Morning’s visual identity is believed to be anchored in three key elements, namely, empathetic, hopeful, and endearing.
“These values guide every design decision – from warm, documentary-style photography that embraces life’s messiness, to a colour palette inspired by the sky’s slow transition from night to day. Typography and layout choices embrace intentionality and space, designed to breathe and not overwhelm,” say the designers.
Hyperquake also helped McGohan create an in-person pilot program for a Dayton-based employer that included event collateral, posters, a presentation deck, and other branded materials.
Hyperquake
www.hyperquake.com
