Ahead of its debut in Major League Soccer (MLS) in 2020, Nashville Soccer Club has officially unveiled its new logo and identity.

Founded in 2016, and currently playing in the United Soccer League (USL), the club will now be known as Nashville SC, after majority owner John Ingram and the rest of the team’s ownership group turned to fans for their input.

In addition the team’s colours will be “acoustic blue” and “electric gold,” as the club says fans wanted to retain gold as the primary colour of the team.

“Since I first got involved in this effort, I have said that I wanted to do something ‘In Nashville, for Nashville, with Nashville.’ This team will always be about the fans and creating a team and brand that they are proud to support,” said Ingram in a team statement. “The Nashville SC name and primary gold colour, along with the themes of sound and energy in the logo, embody our city and our fans who have been with us from the start.”

The club’s crest is intended to evoke sound waves, in a nod to the city’s reputation as “Music City”.

“We wanted a name and an identity that was authentic in the sport. It says exactly who we represent and who we are, Nashville Soccer Club,” said Nashville MLS CEO Ian Ayre. “Our announcement is another step forward, and we have many others to take, but it is important to start that with a clear identity of who we are. Gold is our primary club colour, and we need to own that colour in the sport. As we grow as a team we want to be recognisable by our colour, our name and our values as a club.”

Nashville became the league’s 24th franchise in December, 2017 and is owned by the investment group, Nashville Soccer Holdings, led by Ingram, the chairman of Ingram Industries Inc. Ingram’s partners in the soccer club include Minnesota Vikings owners Mark, Zygi and Leonard Wilf, and the Turner Family, managing partners of Nashville-based real estate investment firm MarketStreet Enterprises.

The team will play in a new, 27,500-seat stadium at The Fairgrounds Nashville in the capital city’s Wedgewood-Houston neighbourhood. It is set to be completed in time for the start of the 2021 season.

For its inaugural campaign, the club will play at the Nissan Stadium located in downtown Nashville.

Source: Nashville SC