On International Tea Day, Lipton Reveals New Look Logo and Packaging

Lipton has revealed a major brand update on International Tea Day, marking the company’s first significant change in over a decade.

The rebranding includes a modernised logo, new packaging design, and a broader product range.

The tagline ‘We Choose Tea’ accompanies the refreshed logo.

“The brand’s fresh identity bridges heritage and modernity while honouring its signature yellow, inspired by the sun, and its recognisable red badge. More than just a facelift, the rebrand signals a reinvigorated commitment to meeting evolving tastes,” says the firm, which has roots going back 135 years.

This change follows the introduction of two new black tea blends, English Breakfast and Earl Grey.

Additionally, Lipton plans to launch a new line of fruit and herbal teas and expand its low and zero sugar iced tea powder offerings this summer.

Source: Lipton