Pearlfisher Designs and Launches ‘Jolly Sockings’

Pearlfisher Designs and Launches ‘Jolly Sockings’

Pearlfisher has launched ‘Jolly Sockings’ – in partnership with a number of global charities and brands – to provide the homeless with a gift this Christmas.

With an orchestrated social campaign rolling out across its four locations (London, New York, San Francisco and Copenhagen) Pearlfisher, in partnership with sock brands and charities in each city, says it is aiming to use creativity to help the homeless this festive season.

“Based on insight from The Salvation Army that socks are the number one needed, but least donated, item for the homeless, Pearlfisher has transformed the traditional Christmas Stocking into the Socking – a much-needed pair of socks stuffed full of a selection of practical and gift items,” says the agency.

Throughout December, Pearlfisher and their charity partners plan to distribute 1,000 Jolly Sockings, with sock donations in the UK coming from designer Paul Smith and The London Sock Company.

The agency’s US branch, meanwhile, is partnering with The Bowery Mission in New York and Hamilton Families in San Francisco. In Copenhagen, Jolly Sockings will be handed out by The Salvation Army.

“Our Jolly Sockings campaign aims to bring people together, spread a positive message and give in a different way to help the homeless with a practical and meaningful action this festive season,” says Karen Welman, Pearlfisher’s founding partner and chief creative officer.