Secondhand Clothing Marketplace ThredUp Reveals New Logo and Identity

ThredUp, one of the largest online platforms for secondhand shopping for women’s and children’s clothing, has introduced a complete rebranding, including a new logo and a revamped website.

The refresh comes after 16 years, during which the American company asserts it has processed over 250 million secondhand items from 60,000 brands in 100 categories.

A key feature of the new branding is the ‘infinity’ logo, which is claimed to signify the circular nature of secondhand shopping; the design creates a ‘T’ that resembles a thread, “symbolising not just the thread of ThredUp, but also the thread that connects us all to this movement.”

“With three out of four consumers now participating in secondhand shopping, ThredUp is embracing its leadership role by introducing a new, intuitive experience that combines a confident, modern aesthetic with powerful, proprietary AI technology,” says the California-headquartered company.

Adding: “The rebrand reflects the company’s evolution from a small, affordability-focused startup into a leading force in the circular fashion movement.”

“We believe a better future for fashion is built on meaningful choices: wearing what you already own, finding joy in the clothes that serve you, and choosing secondhand first,” further comments Kristen Brophy, ThredUp’s senior vice president of marketing.

Source: ThredUp