Oculus Rift Reveals New Logo Design

Virtual reality company Oculus Rift has unveiled a new logo design ahead of the commercial release of its Rift headset. The technology brand has decided to replace its previous eye logo with an oval design dubbed “stadium”. The latter is accompanied by a new typeface set in lowercase letters. The refreshed design will begin to […]
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Echo Brand Design Rebrands Mobile Network, ‘giffgaff’

giffgaff, the ‘no contracts’ mobile network run by its members has this week launched its new brand design, after undergoing a full refresh. The creative refresh has been carried out by London-based branding agency, Echo Brand Design. The rebrand includes all visual assets, both digital and print, including a new triple SIM design, which was […]
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Pentagram Designs Identity and Graphics for ‘Choice Works’

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event, which will be held at Sotheby’s in New York this Friday, May 15, will aim to […]
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Spike Debuts New Identity Designed by bluemarlin

Integrated brand design agency bluemarlin has created a new identity for U.S. entertainment network, Spike, which debuted across platforms earlier this month. The Viacom-owned entertainment network says it is trying to shift from a male-centric brand positioning to one that appeals to a wider audience. This transformation is being driven by a new brand directive […]
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Form Designs New Beatles-Inspired Abbey Road Identity

Branding agency Form has created a new identity system for London recording studio Abbey Road. Home to landmark recordings, the studio complex has a history spanning over 80 years that encompasses work by some of the world’s most famous recording artists including The Beatles, Pink Floyd, Kanye West, Oasis, Elbow, Lady Gaga and Adele. Major […]
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Spin Rebrands University of the Creative Arts

The University for the Creative Arts is a specialist arts institution in the south east of England. It’s four campuses at Canterbury, Epsom, Farnham and Rochester offer a range of creative subjects. Their primary focus is on practice-based and industry-orientated learning experience. Following an extensive research and consultation phase with senior management, lecturers, students and […]
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How Pentagram Gave TheStreet a Stock-Inspired Look

TheStreet is a digital financial media company whose network of digital services provides users with a variety of content and tools through a range of online, social media, tablet and mobile channels. The company was co-founded by American TV personality Jim Cramer, the popular stock market analyst of “Mad Money” fame, and in addition to […]
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