Chapel Street Precinct Brand Identity

An international destination, the Chapel Street Precinct is a commercial, residential, cultural and tourist area in Australia. Located in the Melbourne suburb of Prahran, the hub is made up of an enthusiastic and diverse bunch of local business people whose goal is to foster community spirit while creating a sense of pride and place. They […]
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Concept Logo for an Issey Miyake Fragrance: ‘Fragment’

Spanish graphic designer Pedro Bellido is a graduate of the Barcelona School of Design and Engineering, or “ELISAVA”, as it’s simply called in Spanish. This concept logo and branding design for a theoretical Issey Miyake perfume was developed by Pedro while attaining his Masters degree in Design and Communication. The inspiration for the visual structure and […]
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Build Designs New iStock Identity

London-based agency Build has revealed a new identity design for iStockphoto, which is rebranding as simply iStock. A subsidiary of Getty Images, the well-known stock photo agency wants to shift from being just a photo library to becoming a provider of a broader and more complete range of artistic digital content; the .com era brand […]
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Branding and Packaging Design for ‘Odette Toilette’

Odette Toilette is the perfume lover behind Scratch+Sniff events. Under the banner of providing olfactory ‘adventures’ for both perfume experts and those new to fragrance alike, her events offer unusual ways of discovering the world of scent. London-based agency Design Friendship, headed by friends Natasha Shah and Chris Hilton, designed Odette Toilette’s identity and stationery […]
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Branding Design for ‘Museo Ettore Fico’

Piedmontese artist Ettore Fico (1917-2004) started his studies at the studio of Italian painter Luigi Serralunga (1880-1940) alongside and with Filippo Sartorio, Mattia Moreni and Piero Martina, and later attended the Accademia Albertina in Turin. In 2007, Ettore’s wife, Ines Sacco Fico, established the Museo Ettore Fico in order to promote and disseminate the late […]
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Branding for Communications Agency ‘XXL’

Established in 1996, XXL is an international communications company specialising predominantly in fashion and accessories, beauty, and lifestyle. The identity for the Barcelona-based communications agency was designed by global brand specialists Base Design. XXL was seeking a design solution that would be as bold as its name. Starting with the idea of geometric pieces talking […]
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Identity Design for Fashion Label ‘Maison Michel’

Parisian hat house Maison Michel was acquired by international fashion brand Chanel in 2006. The following year, in 2007, Chanel appointed global branding agency Base Design to create a new visual identity that would link Maison Michel to Chanel and Paris, and feel traditional and contemporary at the same time. Base Design decided to use […]
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