Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
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Good Earth Tea Reveals New Logo and Packaging

Good Earth Tea has revamped its logo and packaging as part of a rebranding campaign that also sees the launch of an all-new line of ‘premium’ loose leaf teas. Said to be one of the first American herbal companies and a leader in speciality tea, Good Earth Tea is part of Indian corporate giant Tata Group, […]
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Glassdoor Reveals New Logo Design

Glassdoor, said to be one of the world’s largest and fastest growing job sites, has unveiled its new corporate logo and branding along with a fresh new website and mobile apps. The website is currently claimed to be the second largest job site in the U.S., attracting more than 41 million people each month from around […]
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Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
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Brand Union Creates Visual Identity for New Airline, ‘LEVEL’

Brand Union has created the logo and identity design for new budget airline, LEVEL. The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. “LEVEL […]
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Only Studio Rebrands the University of Suffolk

Design agency Only Studio has rebranded the University of Suffolk. The academic organisation, which is one of the newest universities in the UK, was formerly known as the University Campus Suffolk. Only says the brand had to reference ‘change’ as a theme central to the institution’s core proposition — that of a new university “for […]
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NB Studio Creates New Logo and Identity for Ravensbourne

NB Studio has created the new logo and identity for art and design school Ravensbourne, which is aiming to become an independent University with degree-awarding powers. The new branding system is centred around a black and white box that opens up and expands to become a flexible framing device. “Revisiting the idea of a crest, […]
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