Protein Brand ‘C2’ Launches with Branding by BTL Brands

Creative agency BTL Brands has designed the logo and identity for C2 (short for “Chapter 2”), a new protein company founded by gym entrepreneur, Bastien Bouisset. From creating the brand name and personality, to building the brand strategy and applying the new brand to multiple touch points including packaging and digital, the agency has helped launch […]
[READ MORE]

National Association of Realtors Unveils New Logo Design

The National Association of Realtors, which is said to be America’s largest trade association, representing 1.3 million members involved in the residential and commercial real estate industries, has revealed a new logo design. The new mark, redesigned for the first time in 45 years following a nearly year-long rebranding process, leverages many of the familiar […]
[READ MORE]

Dropbox Reveals New Logo Design

Online file backup service Dropbox has unveiled an updated logo design as part of a new global branding campaign. The refreshed logo forms part of what is being described as the biggest change to Dropbox’s look in the company’s 10-year history. “Our old logo was a blue box that implied, ‘Dropbox is a great place to store […]
[READ MORE]

Good Earth Tea Reveals New Logo and Packaging

Good Earth Tea has revamped its logo and packaging as part of a rebranding campaign that also sees the launch of an all-new line of ‘premium’ loose leaf teas. Said to be one of the first American herbal companies and a leader in speciality tea, Good Earth Tea is part of Indian corporate giant Tata Group, […]
[READ MORE]

Glassdoor Reveals New Logo Design

Glassdoor, said to be one of the world’s largest and fastest growing job sites, has unveiled its new corporate logo and branding along with a fresh new website and mobile apps. The website is currently claimed to be the second largest job site in the U.S., attracting more than 41 million people each month from around […]
[READ MORE]

Seattle High Rise Gets New Name and Logo

A 41-story tower currently under construction in downtown Seattle is getting a fresh start with a new name and brand. Formerly known as Potala Tower, development partners The Molasky Group and Binjiang Tower Corp are now branding the property at 2116 4th as “Arrivé” (pronounced ah-ree-vā). Both the name and logo have been devised by […]
[READ MORE]

Brand Union Creates Visual Identity for New Airline, ‘LEVEL’

Brand Union has created the logo and identity design for new budget airline, LEVEL. The low cost longhaul travel brand, which has just been launched by British Airways’ parent company International Airlines Group (IAG), will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco, Buenos Aires and Punta Cana. “LEVEL […]
[READ MORE]