Pentagram Reveals ‘Playful’ Branding for Buffy Duvet

Pentagram has developed the brand identity, positioning, messaging and packaging design for Buffy – claimed to be the “world’s most comfortable – and kindest – duvet”. Made from naturally sourced eucalyptus and volcanic materials, rather than goose down, the new product is being described by its makers as being cruelty free, hypoallergenic and also temperature […]
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World Chess Championships Unveil ‘Sexy’ Logo Design

The organisers of the 2018 World Chess Championship have revealed the logo for next year’s event. Created by Moscow-based Shuka Design, the mark features two abstract chequered bodies twisted together around a 6×6 chess board. World Chess, the commercial wing of the World Chess Federation, says the logo is designed to be intentionally “sexy” as well […]
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Law Firm ‘Kramer Levin’ Unveils New Logo Design by CSA

Branding and design consultancy Carbone Smolan Agency (CSA) has unveiled the new corporate identity for New York law firm, Kramer Levin Naftalis & Frankel LLP (Kramer Levin). The new “KL Mark” is the foundation for Kramer Levin’s refreshed logo and visual system, which incorporates the initials of the firm’s common name. CSA says this signals […]
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& SMITH Brands Mexican Restaurant, ‘Ella Canta’

Design agency & SMITH has created the branding for Ella Canta, a new restaurant in London owned and run by well-known Mexican chef and cookbook author, Martha Ortiz. Located within the InterContinental London Park Lane luxury 5-star hotel, Ella Canta, which is Spanish for ‘She Sings’, aims to educate the British public about Mexican food. “There’s a perception […]
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NBA Reveals New eSports Logo

The NBA and 2K Games have together revealed their new 2K League logo. The unveiling comes almost eleven months after the creation of the first eSports league to be run by a North American professional sports league. A basketball was selected as the centrepiece of the design as it represents the “common thread between all […]
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Pentagram Unveils Identity for Federal Films

Federal Films is the new film division of Republic Records, the label of famous musicians including Drake, Nicki Minaj, The Weeknd, Ariana Grande, Pearl Jam and Lorde, among many others. Pentagram has designed a new brand identity for the initiative, which it is claimed will explore “non-traditional opportunities” for film and TV on behalf of […]
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B&B Studio Brands ‘THE CURATORS’ Meat Snacks

Startup meat snacks brand THE CURATORS has launched in the UK, with a new brand identity designed by B&B studio. Founders of the new business, Max Rees and Ed Hauck, claim to be passionate foodies and, in an effort to challenge established players in the high-protein category, have developed a range of jerky flavour profiles that […]
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