This Way Up Creates Branding and Packaging for New Plant-Based Cheese Range – ‘Nurishh’

This Way Up, a London-based design agency specialising in healthier food and drink, has created the branding and packaging for ‘flexitarian’-focused new plant-based cheese range, “Nurishh”. In 2020, one of the world’s largest dairy companies, the Bel Group, acquired All in Foods, a French plant-based cheese startup, with the mission to launch a globally recognised […]
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MyCHELLE Dermaceuticals Unveils New Logo and Packaging

‘Eco-friendly’ skincare brand MyCHELLE Dermaceuticals has marked its 20th anniversary by revealing both a new logo and packaging design scheme. Said to be the result of a year-long consultation with fans as well as retailers, the American company’s new look is based on a “Power from Within” theme, and is designed “to create a deeper […]
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Robot Food Creates New Vegan Brand ‘GRO’ for Co-op

Leeds-based branding agency Robot Food has created the logo and branding for Co-op’s new plant-based food range. Aiming to take a bite out of the £1bn vegan market, the British retailer’s new “GRO” brand is reportedly the largest ever vegan product rollout by a supermarket. Robot Food was tasked with developing the new offering’s strategy, […]
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New Vegan Cake Brand ‘Bells & Whistles’ Gets Logo and Packaging by Robot Food

Robot Food has designed the logo and packaging for a new range of free-from cake slices from family bakers, Bells of Lazonby. Established over 70 years ago in 1946, the Cumbria-headquartered business claims to have not only been the first purpose built free-from bakery in the UK but also the first to have supplied own […]
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& SMITH Brands New Tea Startup, ‘OFFBLAK’

OFFBLAK, a new direct-to-consumer tea brand has launched in the UK, with branding by London-based agency & SMITH. Targeted at the health-conscious Gen Z and Millennial market, which & SMITH has named ‘Generation T’, the identity adopts a “playful” look that it is further claimed moves away from existing category design codes. Working on the […]
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New ‘Upstream’ Sparkling Water Gets Branded by Robot Food

Brand design agency Robot Food has created the logo and packaging for a new beverage from Sunderland-headquartered soft drinks manufacturer, Clearly Drinks. The latter came to Robot Food with a new ‘premium’ offering, namely, a flavoured sparkling water with an affordable price tag. In what is reportedly a booming category, the drinks manufacturer aimed to […]
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B&B Studio Creates Identity for Genius’ New Product Line

Free-From bakery category brand Genius Gluten Free has unveiled two wraps as part of a new “Good for the Gut” range of six products due to roll out this year, with design from London-based B&B studio. The first products to launch are the “Fibre Fest Beetroot Wraps” and “Fibre Fest Kale Wraps”. In line with […]
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